Sustainability is Paying Off — Literally

At the recent Best Western Hotels Conference held in Brisbane 2025, I sat on the sustainability panel and shared some insights on what we are seeing in the market. Operators who have been investing in sustainability aren’t just doing the right thing — they’re seeing real financial rewards.

In a market where operating costs are rising across energy, labour and waste, vendors with solar, smarter waste systems, and streamlined housekeeping are running leaner — and selling stronger.

And buyers are paying attention. These moves are now bankable — improving NOI and enhancing sale price at exit.

Sustainability’s not just a checkbox. It’s a business edge.