Sell on Momentum.

Why the best exits aren't about the biggest number — they're about timing, momentum, and what you do next.

There’s a misconception that you should hold on until you reach a peak valuation before selling. The problem with that thinking is that by the time you’re at the top, the momentum has already slowed — and buyers know it.

The smarter play is to sell while the business is trending upward. When a buyer can see consistent growth and a strong trajectory, they don’t just price the business on what it’s worth today. They price it on what it could be worth with perfect execution over the next three years — and then they hand you that valuation without you having to deliver it.

That’s the momentum premium. And it’s one of the most underutilised levers in a business exit.

The second part of the equation is what you do with the proceeds. The goal isn’t to keep grinding for a larger number. It’s to take that actively earned capital off the table at the right moment and deploy it into passive compounding assets and/or your next strategic endevor.

From that point, your money works without you.

The cycle is simple: build actively, exit on momentum, deploy into passive compounding, and begin building again. Each cycle stacks on the last. Your net worth grows not from a single massive outcome, but from consistent, well-timed exits that compound over time.

Playing for doubles and triples, reinvested intelligently, will outperform swinging for the fences the vast majority of the time. The goal isn’t the biggest exit. It’s the biggest nest egg.