New and Old, Big and Small
Finding clarity in which quadrant you really play in
Seth Godin recently wrote a short reflection that made me think about how every organisation — or even an individual — chooses its quadrant.
“It’s tempting to want the best of all four, but it’s going to take effort and focus. All of these terms are relative choices, not absolute judgments. Where does your offering fit in?”
— Seth Godin, New and Old, Big and Small
In business and in life, we’re often pulled between scale and focus, innovation and tradition. The real challenge is deciding which mix truly aligns with our purpose — not chasing every corner of the grid.
I’ve been thinking about how this applies to [insert your context — e.g. the accommodation and investment space, or your current projects]. Big brands often chase “new and big,” but enduring operators build strength by mastering “old and small” — refining, not expanding.
The key is intentionality: know your quadrant and own it.
Read the original on Seth’s Blog →
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